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Objectives
The program seeks to build innovative and competitive OTOPrenuers and products.
PROGRAM COMPONENTS
The program has two major components are generally defined below.
OTOP NEXT GEN
As the SUPPLY side of the program, it refers to the package of assistance provided to capacitate the MSMEs. This component is primarily the product development initiatives, training, referral, and others with the goal of leveling up the products in the areas of design, quality, volume, among others. This component addresses MINDSET CHANGE and MASTERY of entrepreneurship.
OTOP.PH or OTOP Philippines Hub
As the DEMAND side of the program, this provides the physical and online channels and market access platform where OTOP products – especially those which has been assisted via product development – are showcased on a day-to-day basis. This addresses the MARKETS side of entrepreneurship.
About The Program
The One Town, One Product (OTOP) Philippines is a priority program of the government to promote entreprenurship and craet jobs. Through OTOP, local chief executives of each city and municipality take the lead in identifying, developing, and promoting a specific product or service, which has competitive advantage.
The OTOP-Philippines program supports micro, small, and medium entreprise (MSMSEs) to manufacture, offer, and marker distinctive products or services made or done through the use of indigenous raw materials and local skills and talents.
OTOP CRITERIA (5C’S)
1. Culture: Cultural values: heritage, living traditions, local customs and rituals. local recepies passed on from generations, narrative, history, and beliefs.
2. Community Resource: Locally available raw materials, skills, network of resources.
3. Connection: The selected products shal be able to evoke a sense of pride or emotional connection within the locals.
4. Creativity: The products selected for a locality shal be able to exemplify the Filipino people’s creativity and innovation.
5. Competitive Advantage: The selection of products or services shal be based on a locality’s innate or endemic strenght anchored on several variables such as topograpy, climate, geographical location. proximity to the sources or supply chain.
PRODUCTS & SERVICES COVERED
Processed Food : processed fruits and nuts, delicacies and ‘kakanins’. juices and beverage, pastries and bakery goods, preserved food, sauces, cakes and desserts, wine, tea, food supplements, culinary-based specialty products
Agri-based Products: coffee, cacao, agricultural produce, agri-processing (processed meats, coconut oil, etc), seafood (preserved and processed)
Arts and Crafts : coco coir, weaves, bamboo, paper artistry, wood
Home & Fashion/ Creative Artisanal: gifts, souvenir items, furniture, décor, houseware, fabrics, garments, toys, textiles
Services (skills-based) and Others: hilot, sculpting, wellness products (essential oils, etc), industrial products, personal care (soaps, etc), cosmetics
WHO ARE ELIGIBLE:
Eligible MSMEs are those who are engaged in business and identified for assitance by the respective DTI Regional/Provincial offices as OTOPreneurs.
PROGRAM PHASES
The program is composed of 4 phases
Assistance Provided to OTOP Entrepreneurs
OTOP Philippines offers a comprehensive assistance package for MSMEs who would like to engage in the development of OTOP industries through a convergence of services offered by local government units (LGUs), national government agencies (NGAs), and the private sector. The package includes, among others, the following:
- Product Development
- Design Services and Intervention
- Packaging and Labeling
- FDA, Nutrifacts, and Testing Assistance
- Technology Updating
- Capacity-Building
- Brand Equity and Development
- Intellectual Property Assistance
- Access to Finance
- Marketing Platforms and Promotion
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OFFICE HOURS
Monday – Friday
8:00 am – 5:00 pm
(except holidays)
Telephone Number: (047) 237-1776
Email Address: r03.bataan@dti.gov.ph
DTI BATAAN OFFICE ADDRESS
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